All Eyes On: Google Search, Twitter Sparkles and Making an Impact
Published by Vicky
This week we’re talking about Google search becoming even more user friendly, Twitter adding a sparkle button, businesses making an impact and getting employees to share your social content…
Google rolls out activity cards
We’ve all been in a situation where we were busy Googling for something, but then our phone rang or we had to deal with an existential crisis (just me?) and the Google search is lost in the ether. Well, no longer! Google announced last week that they are launching activity cards to help us all to pick up where we left off with our searches. Useful if you’re researching a new hobby or lifestyle change; perhaps a bit dangerous if you use Google for anything NSFW and then lend your mobile to your mum! Consider this your warning!
Twitter launches the sparkle button
When Twitter first rolled out its algorithm, its users were none too pleased. People had enjoyed seeing tweets from all accounts they followed, in a linear format and the “Top Tweets” function did not go down well. Although you’ve always been able to revert back to seeing the latest tweets first on desktop, the mobile app was a different (and altogether more frustrating) story. Twitter is now rolling out a “sparkle button” to allow users to disable the “Top Tweets” algorithm. Hooray!
How can your business have more of an impact?
We’re loving this article from B The Change on Medium about how your business can have more of an impact. Business these days is about more than just making a profit, and consumers think about so much more than who sells the best or cheapest products. We are all more concerned about the wider wellbeing of the planet and its inhabitants – whether that’s employee wellbeing within a company, or its green credentials. These things matter in a way they never have before – so your business needs to do more than just create a good product.
How do you get your employees to share your social content?
If you’re running a business with employees, you need to know about employee advocacy. It’s not enough to just publish great content; you need to get it out there to the masses – and getting your employees to share it can be a great first step in this process. Oktopost published a great article earlier this month listing ways you can encourage your employees to share your social content.
