THE LEADING GLOBAL PERSONAL BRANDING BENCHMARK REPORT
The 2025 Personal Branding Benchmark report shares insights, trends and strategies to help you stand out in your industry and increase your commercial opportunities.
Get Free Report NowThe 2025 Personal Branding Benchmark Report shows professionals recognise Personal Branding’s value but struggle with execution.
Based on real-life insights and data from business leaders, it highlights gaps in digital presence, networking, and positioning.
The report offers actionable strategies to build a strong reputation, stand out and increase your commercial opportunities.
Key takeaways from the report, including:
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Identifying your audience for better positioning.
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Leveraging podcasts and webinars for authority-building.
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Maximising video content for greater visibility.
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65%
Find your people, people:
65% of respondents haven’t identified their target market or positioned themselves as experts.
Knowing your audience makes everything easier — from your messaging to your marketing strategy.
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78%
Podcasts and webinars:
78% of respondents haven’t appeared as a guest on a podcast or webinar.
These appearances amplify your reach and establish your authority.
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87%
Video, video, video:
87% of respondents aren’t using video content for visibility in 2025.
Video continues to dominate on platforms like LinkedIn—only 13% of leaders are leveraging this powerful tool.
