Naming

Finding the right name isn’t a single light bulb moment. 

It takes being an explorer, an anthropologist. Searching for meaning and delving into all sorts of ideas, themes and concepts.  Discussing them with a diverse bunch of people and riffing until you land on that winning number.

It’s incredibly hard, because so many names are already taken.  Having said that, we have a knack of breaking through and coming up with a banger.