This week we are under two weeks away from Connect: London. We are also discussing how authenticity can strengthen a brand and whether marketing can save lives.
Are you attending Connect: London?
For those of you who haven’t heard, it’s less than two weeks until Connect: London. This is a 2-day creative event packed with insight, inspiration and thought-provoking conversation. Whether you are attending as a creative or not there are plenty of interesting talks and workshops surrounding the industry, more so the technology and innovation that will disrupt it. Are you attending? If so let us know which talks you are looking forward to!
What can Jago learn from the designing of taboo products?
An interesting article surfaced last week on the Design Week platform surrounding design and how it can help break down taboo topics. More than ever brands are challenging ‘awkward’ topics and creating friendly, usable products for consumers that tackle taboo subjects head-on. What we found most interesting about this article is the challenge brands face with getting the balance right and correctly marketing products to ensure they are genuine when they go to market. One small detail can damage the authenticity and overall mission of the brand. This then begins the conversation of authenticity in design: now more than ever, it is vital to be authentic. With so many brands brilliantly tackling difficult subjects, it is key to brand development and growth to ensure you are being 100% authentic, as consumers can instantly sense if a brand’s priorities lie elsewhere.
Can Marketing Save Lives?
An exhibition which has launched at the Museum of Brands in London showcases how public health has been marketed over the last 100 years. It explores how marketing has motivated, frightened and educated the British public. The past century of campaigns is divided into five historical eras: Fighting Fit; War to Welfare; Age of Aspiration; Age of Fear and Age of Participation. This is followed by a consideration of what the future may hold for public health marketing. Following different trends through history, it explores a timeline of various public health marketing campaigns that provoke, educate and make you question the very purpose of the campaign in the first place. Most interestingly it sparks the debate surrounding the number of factors that influence modern day marketing, and how we can utilise this moving forward.