Our first event is fast approaching, so we got hold of our Senior Designer Charlotte for a quick chat. Charlotte is organising our first event and will also be presenting on the power of user-focused design.
Tell us more about your presentation.
I’m presenting on design and how focusing on the user can have a major impact in terms of marketing. Good quality design can change the perception of you and your brand; it’s so much more than just making something look good.
Design is one of those things that impacts our lives every single day – but we usually only notice it if it’s really bad. What’s so fascinating is that a large part of design is subjective and relies upon individual tastes – but within this, there are also universal truths that draw a firm line between good and bad design.
Is this something you’re really passionate about?
Yes, very much so. I’m a firm believer that we’re never finished with learning, and I’m definitely still learning about this. Design is an area that’s always changing and developing so to be any good at it, I feel like it has to be a passion – so that you really want to learn about the latest trends and developments. I love coming across a new website with a new way of designing things, a different menu layout or some other cool function. I call it “research” but really I just get a kick out of seeing what people have managed to create.
I’m looking forward to sharing what I’ve learned with others who can hopefully then use this information in their own business and utilise design to change the perception of their brand.
Who do you feel Jago’s events are for?
I think this particular event can be of use to anyone with a brand, whether that’s a personal brand or a business. User focused design can change brands for the better so it applies to all of them!
This is only our first event; we’re planning to host many more with an eye to creating useful and interesting content for people who are keen to learn. The landscape of marketing has changed so much and continues to do so – so it’s simply not an option to think I’ve learned that and now I’m done. My vision is that we can continue to share what we learn and inspire others on their journey.
Tell us a little about yourself and your background
I’ve been working with Jago as their Senior Designer for just over a year now, and already I’ve grown and developed in my field so much more than I have in my whole career to this point. My background as a creative designer is in brand identity and development. My approach to design is person-centered with experience built through working in a range of industries including travel, food, fashion, tech startups, and the education sector. This broad range of exposure has helped expand my design horizons and brings valuable insight into my creative process. I am now developing my skills and broadening my horizons into understanding user experiences and building this out through my designs.