The first of its kind, the “Power of Personal Brand Report 2023/24”: Embracing Authenticity for Business Growth

5th December

Published by Ryan O'Keeffe

5th December


In the ever-evolving landscape of business and leadership, the Power of Personal Branding Report 2023/24 by Jago sheds light on key findings that emphasise the need for leaders to embrace authenticity in their personal branding strategies. This report acts as a guide, empowering leaders to navigate the complexities of personal branding and drive meaningful business growth.

Founders’ Note

As we stand at the midpoint of the 2020s, business and leadership dynamics are undergoing significant transformations. The emergence of new technologies and the omnipresence of social media have revolutionised how leaders interact with their audience and position themselves in a competitive market. In this context, personal branding emerges as a crucial tool for leaders to connect with their audiences and distinguish themselves.

Taking a Strategic Approach

The report emphasises the importance of adopting a strategic mindset for personal brand development, acting as a force multiplier to create robust networks that extend beyond borders. Jago recognises the existing gap between the potential of personal branding and its current application and aims to bridge this divide. The focus is on eradicating this gap and empowering individuals to master their reputations.

Understanding Personal Branding

Personal branding is not a one-size-fits-all solution, according to Jago. It requires a deep understanding of one’s Identity, values, and audience expectations. Building an emotional connection that goes beyond transactional interactions is at the core of effective personal branding. Jago’s approach aims to help clients become their most authentic selves, fostering deeper connections both online and offline.

Key Findings and Results

01 Strategic Personal Branding is Underutilised

Despite professionals recognising the importance of personal branding, the report finds that strategic personal branding is not meaningfully applied. Over 50% claim to possess strategic strength, yet struggle to integrate it into their brand strategy effectively.

02 Authenticity Drives Leads

The report identifies a gap between recognising authenticity’s importance in personal branding and its practical application. Despite understanding their Identity and value, leaders often fail to infuse authenticity into their content, impacting lead generation.

03 No Plan, No Engagement

Strategic application of personal branding involves a long-term content execution plan. Leaders lacking consistent social media activity struggle to generate leads. A multi-channel approach with repurposed content is highlighted for building long-term engagement.

04 Knowing vs. Expressing Identity

Emotional intelligence is deemed critical in personal branding. While many leaders think they understand their Identity, they struggle to express it effectively in their content creation and brand strategy.

05 Confidence and Assurance

The Power of Personal Branding Health Check underscores the critical role of confidence in personal brand success. Those with a strong sense of self score higher in lead generation and LinkedIn engagement.

06 Ignored Interactive Content Opportunities

Despite recognising the importance of social media, leaders underutilise the range of available media, particularly video. The report encourages leaders to explore diverse content formats to engage their audience effectively.

07 Consistency is Key

Consistent social media activity correlates with increased engagement, but the report cautions against viewing consistency as the sole indicator of success. Struggling to post regularly with a lack of strategy, diminishes the chances of lead generation and business success on social channels.


01 Great Personal Brands Need Strategic Intent

The report concludes that successful personal brands require strategic intent. Mere recognition of the need for personal branding is insufficient without a thoughtful, strategic game plan.

02 Clear Identity and Consistency

Successful personal brands need a clear identity and consistency. Authenticity, emotional intelligence, and a strategic mindset must merge to establish a strong foundation for personal and professional growth.


Jago’s first report on personal branding sets a standard for future leaders. The findings are derived from the Jago Personal Brand Health Check, offering insights into the current state of personal branding in 2023. The report combines feedback from prospects, clients, and leaders across various business sectors.

In Conclusion

The Power of Personal Branding Report 2023/24 serves as a roadmap for leaders to navigate the intricacies of personal branding. It emphasises the need for authenticity, strategic intent, and a clear identity to foster meaningful connections and drive personal and professional growth. As we move forward, embracing our authentic selves becomes imperative for success in the dynamic world of business and leadership. Jago’s commitment to helping clients harness the power of their personal brand resonates throughout the report, inspiring leaders to embark on a journey of self-discovery and growth.

To full access to the report: click here