You may have noticed our Google Partner badge in the footer of our site. We are proud to be a Google Partner – but what does this mean for our clients?
What is a Google Partner?
In order to become a Google Partner, an agency must meet three basic requirements. The first step is to pass the Google Ads certification exam. This is a professional accreditation in using Google Ads. Once the certification has been gained, a company must manage a certain level of client spend or revenue across the accounts they manage, and they must also show strong growth and sustained good performance for these accounts.
In order to become a Google Partner then, you need to pass a test but then also demonstrate that you are proficient in using AdWords to generate growth for your clients. Obtaining Google Partner status is not easy; AdWords certification requires a lot of learning and the test must be repeated once a year in order to remain valid.
What are the benefits of working with a Google Partner?
There are lots of people offering help with AdWords and PPC advertising these days; why should you use a Google Partner? Won’t anyone with a basic grasp of AdWords do? After all, it’s not rocket science, right?
Well, yes and no. Anyone can set up an ad in AdWords; it’s fairly straightforward and easy to experiment with small budgets to get results. The difference comes when you have a set marketing budget and you want to get the best return on your investment. Then you need an expert in AdWords; you need a Google Partner.
Here are 5 reasons to work with a Google Partner for your online advertising:
1 A Google Partner is an expert in PPC advertising.
Not just someone who’s learned as they’ve gone along; not someone who knows a fair amount; an expert. An expert who is trained and certified by Google not only in using AdWords, but in consistently achieving results for their clients.
2 A Google Partner is up to date with the latest developments in PPC advertising.
Nothing stays the same for long, and nowhere is this more true than in the online space. Things move quickly, and it’s important to stay on top of the latest developments to ensure your ads are still working for you. As a Google Partner, we renew our AdWords certification every year, meaning that we have to always be on top of what’s going on. If a company doesn’t recertify each year by taking the latest exam, they are no longer a Google Partner; it’s that simple.
3 A Google Partner provides a great service.
Google is one of the most well-known brands in the world; it is a risk for them to lend their name to agencies who might provide a bad service or not get results for their clients. All Google Partners have to maintain Google standards and provide a consistently great service for their clients. If they don’t live up to the Google name, they are no longer able to call themselves a Google Partner.
4 Google Partners get early access to new features.
Google is always working on new features and products, and they go through several rounds of tests before they are released to the wider public. When there are updates to the AdWords system, what better way to test them than with a network of Google Partners? This means Google Partners are often the first to see and work with new features in AdWords, and by the time the rest of the world begins using them, we are already experts!
5 A Google Partner is your direct line of communication with Google.
Google Partners work directly with Google. When there is a query or an issue with one of our accounts, we are able to speak directly to people within Google to rectify the situation. As an individual business, it can be hard to have any sort of connection with Google, as the sheer number of people trying to get through to them just makes it impossible. A Google Partner works with a dedicated team at Google so there is always someone we can talk to when an issue arises. We can speak directly to Google to get advice about optimising your account or working on something tricky, and if a problem does come up we can easily speak to Google to resolve it quickly.