Originally operating as Real Life Digital, this business found themselves in a brand that was too broad and general.
They had a few wins with a specific type of client and felt the current brand didn’t support alignment with them.
With a new target client in mind they were no longer confident in their brand, specifically from a name and visual identity perspective.
The initial task was to refine what they already had. After exploring this, there weren’t sufficient options to achieve the impact so we proposed a full transformation.
Once they adjusted to the radical suggestion, we facilitated and consulted with them to create options for a new name and visual representation.
The result was two concepts that the owners loved equally. They canvassed clients and key contacts and chose one. The winning brand was Pivale – pivot and scale to prevail.
The concept utilised two “greater than” symbols in a centrally balanced, symmetrical design.
The brand has a high value positioning and has scope to pivot and scale to sub brand offerings and productisation of services.